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Art for Every Home: Associated American Artists, 1934-2000

$50.00 Hardcover

Published By:

Yale Univ Pr, 11/17/2015

An unparalleled study of a company that promoted and popularized American fine art prints, ceramics, and textiles throughout the 20th century. The Associated American Artists was a commercial enterprise best known for publishing prints by Thomas Hart Benton, John Curry, and Grant Wood. Founded in 1934, AAA began as a crucial income opportunity for artists during the Great Depression and continued to operate for more than 60 years, showcasing work by nearly 600 artists from the United States and abroad in mail-order catalogues and galleries alike. Through successful marketing, associations with advertising agents, and commissions from major corporations, the organization sought to bring art—including ceramics and textiles in addition to prints—to every American home. This book offers the first comprehensive and critical overview of AAA and its promotion of American art over half a century. Six principal essays explore the company’s history and the breadth of its endeavors in studio prints,...
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