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Designing Tomorrow : America's World's Fairs of the 1930s

$55.00 Hardcover SEE Inside!

Written By:

Robert W Rydell

Published By:

Yale Univ Pr, 10/19/2010

Product Details:

xi, 210 p. : 10.00 H x 0.75 D x 8.00 W inches 2.45 lbs.

In the midst of the Great Depression, American World’s Fairs of the 1930s gave hope to millions, who travelled to Chicago, San Diego, Dallas, Cleveland, New York, San Francisco for these attractions. Grand expositions showcased an optimistic, consumerist society, and symbolized the Modernist message of progress through design. Works by exhibit builders and fair planners - Edward H. Bennet, Gilbert Rohde, George Keck, Richard Neutra - illuminate the ways in which a future was foreseen through the lens of design. This book is the catalog of a present-day, first-of-its-kind exhibition, called "Designing Tomorrow," that documents why design was so often on display during the Depression Era. The essayists explain the visual power of artifacts from these futuristic fairs - including models and plans for “the houses and cities of tomorrow,” streamlined trains, modern furnishings, early televisions. Features photographs of nearly 200 rare objects: architectural salvage, an original RCA television, Elektro the Moto-Man robot, period film footage....
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