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As concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era, bold and colorful advertising campaigns paint a fascinating portrait of the 1950s and 60s, when American consumerism reached its peak. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design advertising wit.
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