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Mid-Century Ads Book & Classic Sports Car 2018 Calendar

$34.98 Gift Bundle

Written By:

Jim Heimann; Steven Heller;

Product Details:

715 pages : 8.25 H x 2.00 D x 6.00 W inches 2.78 lbs.

Gleaned from thousands of images, this reprint book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design advertising wit. PLUS,  a calendar that tells the story about sports cars as the athletes of the automotive world. Paperback wall calendar, 16-months, 12.00 H x 0.25 D x 12.00 W...
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