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The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork

$35.00 Hardcover

Written By:

Martina Flor

Published By:

Princeton Architectural Pr, 04/18/2017

Product Details:

160 p. : 10.00 H x 1.00 D x 8.50 W inches 1.74 lbs.

The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step— from start to finish, from analog to digital—and gives valuable tips about how to make a career as a lettering artist.
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