The Man Who Designed the Future: Norman Bel Geddes and the Invention of Twentieth-century America
Before there was Steve Jobs, there was Norman Bel Geddes. A ninth-grade dropout who found himself at the center of the worlds of industry, advertising, theater, and even gambling, Bel Geddes designed everything from the first all-weather stadium, to Manhattan's most exclusive nightclub, then on to Futurama, the prescient 1939 exhibit that envisioned how America would look in the not-too-distant 60s. This book reveals precisely how central Bel Geddes was to the history of American innovation. He presided over a moment in which theater became immersive, function merged with form, and people became consumers. A polymath with humble Midwestern origins, his visionary career would launch him into social circles with the Algonquin roundtable, stars of stage and screen, and titans of industry. Light on its feet but absolutely authoritative, this first major biography is a must for anyone who wants to know how America came to look the way it did....
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