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The Moderns: Midcentury American Graphic Design

$55.00 Hardcover SEE Inside!

Written By:

Steven Heller, Greg D'onofrio,

About the Author:

Steven Heller, America’s leading critic and historian of graphic design, is the author or editor of more than 170 books on design and popular culture, an influential design educator at the School of Visual Arts, and a recipient of the Smithsonian National Design Award.

Published By:

Harry N Abrams Inc, 09/19/2017

Product Details:

336 pages : 12.00 H x 1.50 D x 10.00 W inches 4.92 lbs.

Meet "the Moderns," the men and women who invented midcentury graphic design in America. Filled with generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were swayed by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world. The period is mid-century and the authors explore the work of sixty-three designers whose work reflected the ideals of international modernism. This was based on various creative movements but in particular the Bauhaus, and Swiss style in the fifties. The back pages have a comprehensive bibliography and index. A timely sourcebook on graphic design heritage, essential for practitioners and students....
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